Building and scaling
digital products.

Nuvemshop POS is the omnichannel point of sale for physical operations, integrated into the Nuvemshop ecosystem. I designed experiences for checkout, payments and store operations — including native Pix payments, multiple cash registers, camera-based barcode scanning and a customer-facing second screen.

I led the structuring of the design team's processes and built the company's Design System from scratch. Redesigned the core Accounting and Payroll flows and created a product-to-user communication framework, bringing consistency to how the product talks to customers.

I redesigned the Buscapé marketplace with a focus on conversion and seller growth, restructured the Buscapé home, and shipped Shopping PAN — a financial store integrated into the bank's app. Also designed acquisition landing pages for both Buscapé and Zoom.

I redesigned the Help Center with integrated login, smart search and contextual navigation — cutting CX tickets by 14% and eliminating 1,500 open cases in 3 days. Half of all self-service users solved their problem without opening a ticket. Along the way, I identified that unpublished listings caused 13% of the entire ticket volume, and shipped security improvements that reduced fraud friction.

Oi Mais Empresas is Oi's self-service app for corporate clients — invoices, bill tracking and support requests. Confusing login and password recovery flows were driving support tickets and user frustration right from the start. I redesigned the onboarding journey with a clearer, mobile-first experience aligned to Oi's brand, cutting support tickets and raising login success rates.